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These interactive workshops will all take place in the Discovery Centre classroom which is located in the Beginning Zone. If you need to discuss anything before booking online, please call Guest Services on 01206 331292 ext 227. If you need to discuss the resources available below with one of our education officers, please call the Schools office on 01206 331292 ext 251. |
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The Zoo as a Business
This talk covers all Business and Tourism aspects of Colchester Zoo from marketing, customer services and promotion. As there is extensive overlap with other Business talks, please only book additional talks if you require an in-depth description.
Information Pack
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Customer Services
A specific look at the customer service techniques used at Colchester Zoo. An overview of our customer products, price, customer service training, complaints and how we gain feedback.
Information Pack
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Marketing
A talk focusing on the main marketing strategies used at Colchester Zoo looking at the Marketing Mix, SWOT analysis and product evaluation. A Level students look at Boston and Ansoff matrices and the PEST analysis. Students are also introduced to who our customers are and our range of products.
Information Pack
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Human Resources
A talk that looks at how Human Resources is used in the business context at Colchester Zoo, looking at human resources planning, recruitment and selection and training and development.
Information Pack
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Health and Safety – NEW for 2010
In-depth presentation of how Colchester Zoo approaches health and safety issues, factors which need to be considered during enclosure design and risk assessments
Information Pack
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Workshops
Marketing Workshop – NEW for 2010
A talk focusing on the main marketing strategies used at Colchester Zoo looking at the Marketing Mix focusing on promotion. Students then have the opportunity to collate information from around the Zoo to design a product and create a promotional item for it.
Information Pack
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Survey Design Workshop – NEW for 2010
Introduction to customer service techniques used at Colchester Zoo. An in-depth view as to why we use customer surveys and how to design a successful survey. Students have the opportunity to design their own survey.
Information Pack
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Please note that all sessions are subject to availability from 1st January, 2010.
We also offer a range of encounters at some of the animal enclosures to get your pupils out and about around the zoo.
Please click here for more information |
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