HELLO! WELCOME TO COLCHESTER ZOO

Business & Tourism

Book a FREE* informative session for your students

Sessions are 45 minutes unless otherwise stated.
Sessions work best with 30 or fewer pupils, but unless otherwise stated, we can accommodate more if necessary.

Our sessions are limited in availability and very popular.
Please book as early as possible to avoid disappointment.

If you have any questions about these sessions or wish to check availability on a specific date, please contact our education department directly at 01206 332511, 01206 332512 or 01206 331292 or email education@colchesterzoo.org

Available Sessions:

Click on an education session for more details including curriculum links.
Alternatively, our Q & A Session provides your students with the opportunity to ask zoo questions on any topic.  This session is ideal for students who are required to gather specific information for completing mock assessment, portfolios, workbooks, etc.

If your pupils are completing customer service/visitor service/visitor opinion or staff surveys while you are at Colchester Zoo, please ensure they are familiar with and comply with our survey guidelines – Business Survey Guidelines 

* Colchester Zoo reserves the right to charge a £20 fee for all educational sessions which are booked but not attended either due to last minute cancellation (less than 1 week notice), or not attending on the day without a valid reason. If you attend the session they are free of charge.


Detailed Session Descriptions:


Finance Talk KS4, and Higher

After an introduction to Colchester Zoo’s finance objectives, costs and revenue are examined. A full analysis using graphs, charts, and figures shows the difference in profits on low visitor days compared to high visitor days. The difficulties of a tourist attraction trying to balance those varying visitor numbers while remaining profitable are then explored with reference to strategies used to encourage visitors.

Click for curriculum topics covered:


Human Resources Workshop KS4, and Higher

Please note this session is 90 minutes for a maximum of 40 students.
This session covers the basics of what Colchester Zoo’s human resources department does.  Students learn about the cost of staff wages, the recruitment process, job descriptions, personnel specifications, the job interview process, and other jobs of the human resources department.  Students then get the chance to complete a mock hiring process.  Based on a job description, students develop a personal specification matrix.  Using this matrix, students then evaluate a selection of CV’s to decide which candidates match their personal specifications and who they would invite for an interview.

Click for curriculum topics covered:


Marketing Talk KS3, KS4, and Higher

Students will learn what marketing is, and how we successfully market products at Colchester Zoo.  The talk covers a wide range of topics including: who our target customers are, who our competitors are, various levels of products, SWOT analysis, marketing strategies, product lifecycles, market research, and advertising. For lower level talks, all of these concepts are tied back into the marketing mix terms of price, place, product, and promotion.

Please note that there is considerable overlap between the Zoo as a Business Talk and Marketing Talk. Therefore, only one should be booked for the same group of students.

Click for curriculum topics covered:


Q & A Session KS3, KS4, and Higher

Please note this session is 45 minutes for a maximum of 50 students.
This session is a bookable timeslot for your students to ask Colchester Zoo staff questions.  Zoo staff can answer questions on a wide range of topics including how we use science at Colchester Zoo, how we meet the needs of our customers, health and safety concerns of a zoo, case study examples of our conservation projects, or a focus on any other topic.

This session is ideal for students which are required to gather specific information for completing mock assessment, portfolios, workbooks, etc.

Students attending this session MUST come prepared with a list of question to ask the speaker.


Zoo as a Business Talk KS3, KS4, and Higher

This session is designed to give students an overview of Colchester Zoo as a visitor attraction.  It covers a wide range of topics including: running costs, competition, staffing and job roles, our customers, zoo surveys, our products, marketing strategies, and advertising. 

Please note that there is considerable overlap between the Zoo as a Business Talk and Marketing Talk. Therefore, only one should be booked for the same group of students.

Click for Prescribe Learning Outcomes
Click for curriculum topics covered:

 

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OPENING TIMES

1st October - 2nd November 2018  
5.00pm close or dusk if earlier
Last admission to zoo grounds at 4.00pm

(Except for Fright Nights)

Click here for further closing times

 

upcoming events
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